Mardi 05 Novembre Coaching individuel: Mettre en valeur son offre en quelques lignes - éléments de langage et différenciation

You need to promote your offer on the various sites and sales channels (APIDAE, OTA, social networks...). No inspiration, a feeling of not being original, you're at a loss for words! In just a few minutes, set yourself apart and write a short, punchy, relevant description that reflects you!

OBJECTIVES
→ Analysis of existing descriptions (APIDAE, TripAdvisor, OTA, Google, website, social networks...)
→ Identification of your offer's strengths and differentiating factors ;
→ Proposal of an editorial structure;
→ Drafting of a few lines of attractive description, adapted to customer expectations, for a qualitative and differentiating promotion of your service offer on your various communication channels, including the La Rochelle tourist office website (APIDAE service provider sheet).

PREREQUISITES
- Elements for understanding the context and the offer: sites where you are listed (OTA, online review sites), Google My Business description and your website.
- Your written communication materials (flyer, welcome booklets, etc.)
- A 5-10 line description of your offer.

A FEW WORDS ABOUT NATHALIE:
Ideas and the words to say it! After 15 years in communications and 15 years in tourism in La Rochelle, I now work with my customers to enhance their offer on their various digital communication media and channels. Brand positioning, marketing strategy, editorial charter and content writing... You want to seduce, sell, convince, reassure, inform... ? Depending on your objectives, I'll help you develop a 360° communication strategy that meets your customers' expectations.