Mardi 11 mars - Communiquer sur mon offre responsable et mes engagements

Striking the right balance between inspiring trust and avoiding greenwashing is essential. Adopt transparent, authentic communication that reflects your values, to reach a sensitive clientele. Raise awareness among future travelers, promote your local partners and demonstrate your commitment through concrete, responsible actions. Take part in our workshop to learn all about the subject and discover the best practices to adopt right now!

OBJECTIVES
→ Strike the right balance to build trust without resorting to greenwashing
→ Know the tools to use to promote my offer to a sensitive clientele
→ Communicate in a committed way: raise awareness among future travelers, promote local partners, etc.

‍A FEW WORDS ABOUT JÉRÔME
A founder with a passion for tourism and entrepreneurship, Jérôme is keen to promote all the potential residing in tourism that is more focused on the qualitative than the quantitative, the authentic than the sanitized represented by independent, family-run tourism providers.

THE PROS' WORKSHOPS ARE RESERVED FOR THE TOURIST OFFICE'S PREMIUM PARTNERS.